FICCI-FLO
(Federation of Indian Chambers of Commerce and Industry Ladies Organisation)
About Project
The FICCI Ladies Organisation (FLO) was established in 1983 as a division of the Federation of Indian Chambers of Commerce and Industry (FICCI), India's apex body for industry and commerce. FLO is an all-India organization dedicated to promoting entrepreneurship and professional excellence among women. It has 20 chapters across the country, including cities like Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai, and Pune. With a membership base of over 9,000 women entrepreneurs and professionals, FLO organizes various workshops, seminars, conferences, and training programs to empower women and foster their participation in India's economic growth.
This project initiative centers on the art and practice of transforming old sarees into innovative design prototypes. This project aims to empower marginalized communities and promote eco-friendly practices by breathing new life into traditional textiles.
Concept : The initiative seeks to revive old textiles by converting them into merchandise that transcends time, offering a second life to these fabrics. The design approach ensures that the saree's original essence is preserved, avoiding random cutting that could damage its artistic value.
Science and Practice : By repurposing sarees, the project reduces textile waste and fosters sustainable habits. This process not only minimizes environmental impact but also provides skill development and employment opportunities for underprivileged women. For instance, donated sarees have been transformed into products like bags, accessories, charms etc aiding in empowerment through skill development.
​Art : The creative process respects the saree's cultural and artistic significance, ensuring that the transformation into new products retains the fabric's inherent beauty and heritage.
Through this initiative, FICCI FLO exemplifies how traditional art forms can be sustainably adapted to contemporary designs, benefiting both the community and the environment.
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Time Frame : 8 weeks
Process
Sorting and Documentation :
Each saree was carefully examined and documented based on its material, condition, and any damages or stains. This assessment helped determine the best use for each piece.
Product Line Development :
Focusing on women aged 40 and above, we brainstormed products that would fit seamlessly into their daily lives, ensuring both functionality and appeal.
Fabric Selection for Sampling :
Given the variety in materials and designs, selecting the right fabric for each product sample was crucial. We ensured that the chosen fabrics complemented the intended product's purpose and aesthetic.
Design and Technique Integration :
We developed contemporary designs that incorporated the sarees, preserving their original essence without unnecessary alterations.
Production of 500 Units :
Coordinating the production of 500 products required meticulous planning and collaboration. Balancing quality control with scalability was challenging but provided invaluable insights into production management and team coordination.
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